Promotion of the 2nd World Forum of French.
Goal
To ensure that the World Forum of French is promoted among young French speakers aged 18 to 35 across the world (77 countries).
Intervention
Design of messages
Creation of a visual concept
Definition of the communication strategy and target audiences for each country
Launching of Facebook, Youtube and LinkedIn campaigns.
Results
Around 33 million impressions were recorded over the Facebook campaigns and 51,000 clicks on the promotional website.
L'AWEX est l'agence wallonne à l'exportation et aux investissements étrangers. Depuis 2000, elle participe au MIPIM : le salon international de l'immobilier à Cannes. Le but de sa présence à ce salon est de susciter des investissements en Wallonie, de soutenir la promotion et les projets immobiliers de ses partenaires wallons.