Promotion of the 2nd World Forum of French
AWEX - Forum mondial de la langue française

AWEX - 2nd World Forum of French

From 20 to 23 July 2015, the 2nd World Forum of French will take place in Liège, Belgium. The aim of the event is firstly to present creativity as the driver of innovation in the French-speaking world. For this edition, AWEX will be one of the organisers.

Services

Year 2014

Promotion of the 2nd World Forum of French

Goal

To ensure that the World Forum of French is promoted among young French speakers aged 18 to 35 across the world (77 countries)

Intervention

  • Design of messages
  • Creation of a visual concept
  • Definition of the communication strategy and target audiences for each country
  • Launching of Facebook, Youtube and LinkedIn campaigns

Results

Around 33 million impressions were recorded over the Facebook campaigns and 51,000 clicks on the promotional website.

Other references: