Media management

Do you have a budget to invest in media?
Design the most effective media plan!

Opt for the best media strategy!

The media planner determines the best strategy in order to achieve the most widespread dissemination possible. Firstly it conducts an accurate analysis:

  • of different media used (press, radio, poster campaigns, television, cinema and Internet)
  • of the product to be promoted and its specific features
  • of competitors’ advertising choices
  • of target audiences.

On the basis of this essential information, it draws up the media plan including:

  • the media chosen
  • the materials within each category of media
  • the frequency and format of dissemination based on budgets available
  • the dissemination schedule
  • the method of evaluation.

The positives of Expansion

Based on a briefing bringing together the context, your campaign’s objectives, your targets, your budget, timing, etc., our experts can advise you about different media strategies enabling your cost/contact to be optimised.

Your guarantees:
  • The right media and materials are chosen in a fully neutral way
  • The best prices are negotiated thanks to our purchase volume
  • The optimal solution in terms of price and location
  • Time-saving: we manage all contacts with advertising bosses for you
  • Follow-up and monitoring of your campaigns: documentation, invoices, etc.

Furthermore:

5 good reasons for resorting to a media planner

  • 1

    To allocate your media investments as best as possible

  • 2

    To procure the data necessary for judging the value of a media space

  • 3

    To take advantage of sound knowledge of all media and their specific features

  • 4

    To take advantage of upstream preparation for your campaign’s evaluation

  • 5

    To have a single corresponding contact for quotation requests, negotiation, option taking, media

  • 6

    purchases, monitoring and reporting.

Need advice to launch your advertising campaign?Contact our experts!