Social networks: set your sights on relevance!
In the last few years the social media have become a communication channel that communication strategies must reckon with, both for surveillance reasons and to improve one’s e-reputation. They are also a fast and easy way to get a loyal clientele via announcements of promotions, contests, news, and so on.
What is more, advertising on Facebook Ads and LinkedIn Ads is the most targeted way, along with SEA (service engine advertising, to identify and recruit new customers.
However, before you rush in, it is necessary to think about the relevance of your presence in social networks.
Expansion’s added value
Don’t know where to start? Expansion helps you devise a social network presence strategy.
We analyse the relevance of your activity to the various social networks based on an audit of your overall online presence, aims, and target groups.
Once this relevance has been proven,
we set up outcome indicators,
we create the right editorial content and visuals,
we conduct consistent advertising campaigns (on Facebook Ads, LinkedIn Ads, Twitter, YouTube, etc.), and
we perform a fine analysis of the returns on your actions on the social networks.
Our experts can also train you to use these tools correctly.
5 good reasons to be present in social networks
To secure customer loyalty: contests, promotions, etc.
To make yourself known to prospects via adverts
To take advantage of precise segmentation for your promotional actions
To know your customers better and adapt your services/products to their needs
To launch new products/services
Some references in this field:
Want to boost your presence in social networks?Get in touch with our experts!