E-marketing affects every segment of online promotion. It aims at generating qualified traffic to Internet pages or applications. It regards of course the promotion of e-commerce Websites. It should also lead to visitors loyalty.
Customers should best build e-marketing plans which get executed over a longer period of time. It needs to include measurements about the conversions generated by the e-marketing actions. This allows to calcule return on investment and the real cost per sales generated on the site (or leads if it is not an e-commerce site but a lead-generating Website).