To find a
website, most Internet surfers use a search engine. They enter one or more key words (for example, “ French cuisine ") and a whole list of sites is displayed. There may be thousands of them. So it's best to be among the first in the list to maximise your chances of attracting visitors. How can you do this ? By referencing your site efficiently.
There are two ways of referencing on search engines :
- SEO (search engine optimisation) : this involves, among other things, placing key words and/or descriptions representative of each of the pages on your website in strategic positions where the search engines scan your site.
- SEA (search engine advertising) : the advertisement appears if the surfer enters certain key words.
The
copywriter’s task is to draft texts that are as effective as possible. This can prove extremely useful for referencing.
Expansion has qualified staff in each of these specialist fields. They will be able to help you optimise the visibility of your website.