Affiliate marketing involves cooperation between the site of a trader and an affiliate. In principle, the trader and the affiliate meet on an affiliation platform. The trader provides advertising tools for the affiliate (mainly
banners) which the affiliate then uses to promote the trader on his website.
This system, based on the performance marketing principle, is interesting for the trade who only pays the affiliate for the visitors, clients or subscribers he has recruited in this way. The affiliate, meanwhile, can earn very considerable sums by means of a good strategy.
How does affiliate marketing work?