A marketing audit is an in-depth analysis of your organisation from the point of view of marketing and communication. It results in a full diagnosis comprising 3 aspects:
- analysis of the company itself,
- study of its market (the company’s potential market in the broad sense of the term, including a analysis of your client base, your client relations, ...),
- analysis of its environment (study of the competition).
This process provides you with an accurate picture of your organisation’s marketing. Among other things, it highlights the problems to be resolved (strengths, weaknesses, opportunities and threats) and is a necessary prerequisite for drawing up your marketing plan.