Your Business Plan is the foundation document for your organisation’s project or the development of your new product/service/concept. It should include (in addition to the components of the
marketing plan) :
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an in-depth analysis of your financial section,
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a description of the various aspects of implementing your project : process, internal organisation, production, ...
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an HR section: team management, ...
In short, it contains all the key elements involved in managing your company.
It enables you :
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to define an operational action plan,
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to present your project to others (partners, financiers, etc.),
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to limit and control the risks involved in launching your project.