Perhaps you have built up your “files” gradually or in phases. You have loaded data into your management tool or your CRM on various different occasions. And now you notice:
- inconsistencies,
- important mailings being returned,
- or you would like to have more information, such as contact names, positions, etc.
An audit is the right process here. Expansion will analyse your data, identify quality issues and suggest the process(es) needed to rectify the situation. All in the context of what you want to achieve with these data.