Once an initial
analysis or audit has been carried out, you notice that your data are not consistent.
For instance:
- you are prospecting in a particular economic sector and you do not have information about all the companies in this sector, in a specific geographic area.
- Or you have information on all the companies, but this information is incomplete: you do not know the names of the financial director or the purchasing manager who are your main targets.
- Perhaps you notice that the data are not uniform or standardised: the way in which a position is written, the gender of a person, their title or telephone numbers, ...
Expansion can help you to supplement these data by:
- acquiring the missing names for you, while providing the best value for money.
- processing your data to standardise them and define a "charter" which sets out the format to be used when introducing data, not to mention training your users in these new formats.
This makes you far more efficient.