Businesses and administrations, non-trading organisations and associations working in the social economy all
need to know their "clients".
This starts with
accurate, structured and up-to-date data on these clients. However, clients often interact with numerous contacts in your organisation, by telephone, e-mail, incoming and outgoing post, quotations, complaints, ...
Organisations that have realised the value of all this information think about a process whereby the client is placed at the centre of their management procedures (quotations, complaints, data management).
Very often,
a software tool known as
"Customer Relationship Manager/gement" (CRM) can prove very valuable in this process. This is a software tool used by everyone in the organisation who is in direct or indirect contact and has direct or indirect relations with clients.
It can be used to trace the client’s background with the organisation, and to calculate their economic value, follow up commercial opportunities and detect commercial risks.
Expansion has many years’ experience in the field of CRM. The successful implementation of a software program depends on how this is prepared with the entire organisation and the way in which internal processes are managed.
Expansion will prepare specifications tailored to meet your needs and consult the market so as to identify the tool to suit you. This process may in some cases involve assistance such as
RENTIC for SMEs established in Wallonia.