In some cases it is
very useful to have geographical information about your clients and potential clients to enhance a commercial or marketing process.
Put simply, this may involve:
- pinpointing points of sale on a map, with or without a route,
- placing potential clients in segments in accordance with precise geographic criteria, for example, to communicate with them in the most economical way,
- combining geographic data with other commercial information (for instance, the location of competitors’ points of sale) to shed additional light on your commercial strategy
Expansion can help you with this process, sometimes providing extremely high added value, both in terms of
marketing advice and as regards the
choice of
software tools and suppliers of geographic information.