On the basis of expertise in consumer psychology,
the sensory elements (music, smells, light, colours, images, etc.)
of a place (point of sale, restaurant, etc.) are used to ensure that you stand out and to exert an effective influence on consumers in terms of:
- emotions (well-being),
- beliefs (image, perceived values/qualities)
- behaviour (amount of purchase, time spent, civic behaviour, etc.).
One of the particular features of the range of services provided by Expansion is that it is based on:
- advanced expertise in consumer psychology (essential to truly understand and master the impact of sensory factors depending on the many parameters involved),
- scientific methodologies,
that can guarantee the
relevance and
efficiency of the missions undertaken.