The logo is a key element in your
visual identity programme. It results from a creative process that covers all the constituent elements: proportion, typography, colours, style, symbolism.
The creative research involved is based on an analysis of:
- the existing logo or visual elements,
- the environment (problems and opportunities),
- the position (values and differentiation)
- needs and expectations.
The advantage of a
professional logo is that it enables you to
improve the image of your organisation on a lasting basis and
increase the feeling of belonging among your staff, partners and clients.