The aim of a graphic charter is to define, for the (new) visual identity :
- the rules for construction and use,
- its application for the various communication means and materials.
It covers the following elements :
- logotypes,
- uses of the logo,
- colours,
- layout grid,
- typography,
- examples of use in practice.
This teaching document will enable you to ensure compliance with your visual identity in all the materials used, and hence guarantee graphic consistency. It will also guarantee that all your partners will comply with your image in all the materials they produce for you. So it’s essential !