This helps advertisers to resolve three types of problems :
- the choice of media and the schedule : i.e. selecting a medium or a combination of media (strategic study),
- the choice of physical media and the schedule : i.e. choosing a type of medium to be used to convey the message and the release schedule,
- negotiating and purchasing space in these media : i.e. seeking the best possible solution in terms of the investments to be made .
In this respect, Expansion can place at the disposal of its clients the expertise of one of Belgium's leading media agencies under the terms of a preferential partnership agreement .