This is the final link in the media process. It involves :
- Booking media space :
- planning a campaign
- verifying site arrangements
- confirming the booking
- checking dissemination (supporting documents) and implementation
- checking invoices.
- Negotiating both price and site, or special formulas to be obtained.
Calling in an external agency to manage this part of the process assures you of
the best prices / sites and
saves you a significant amount of time.