Point of sale (POS)
advertising includes the creation of all the
specific communication materials dedicated to points of sale.
It makes use, among other things, of:
- posters (linear packaging and presentation),
- streamers,
- bags,
- displays,
- mobiles,
- shelf guides,
- shelf stoppers,
- floor stickers,
- window stickers that can be read against the light,
- kakemonos,
- sound messages,
- information terminals,
- signs.
This direct communication technique at the point of sale can be used
to attract the consumer’s attention to your product when making the purchase.