Expansion is the embodiment of advanced expertise in cognitive sciences, developed further to several years of scientific research.
This expertise and these unique scientific methodologies can be used to analyse (and then optimise) all the
reactions (conscious/subconscious)
aroused by a visual element (
logo, name,
packaging, advertising, etc.) among a target public with perfect reliability and precision.
Our methods amply overcome the shortcomings and biases inherent in existing practices (e.g. individual interviews, focus group, eye-tracking, etc.). They are based on the unanimous cognition of the decisive importance of visual elements for the success of any organisation – elements that constitute the main (or even sole) contact with the target public.
The client feels the benefit immediately:
- the results of laboratory tests objectivise the choice between various creative proposals,
- we explain the reasons for the choice, as well as the strong and weak points,
- the risk linked to a error on packaging, a logo or an advertisement is greatly reduced,
- campaigns yield a far better return on investment,
- etc.
Contact us to find out what our visual impact tests could do for your packs, logos or advertisements.