Creation of a new advertising concept for 7Dimanche.
Vlan

Vlan

7Dimanche is a free weekly newspaper edited by Groupe Vlan. It is the leading publication in Sunday print media.

Services

Year 2014

Creation of a new advertising concept for 7Dimanche.

Goal

To raise the weekly paper’s profile.

Intervention

  • Creative research

  • Concept creation

  • Production of visuals

  • Developing the concept as an original radio commercial.

Results

The campaign was broadcast in the free daily and regional press, and on the radio. Its originality ensured it was very successful.

Other references: