Year 2013

Combine beers and cheeses!


Een nationale globale communicatiecampagne ontwikkelen (tweetalig)


  • Creation of a communication concept: a visual and a slogan which presents the beer-cheese alliance

  • Introduction of sales activation in the holiday season through a “reduction coupon” campaign in the daily press and  a mailing operation

  • Production of various materials: adverts, counter display, etc.


Nearly 2,960,000 coupons have been issued in the written press and 30,000 emails have been opened. The activation campaign has therefore triggered a marked sales increase for the holidays.

Trappist beers and cheeses by Chimay are authentic products made with age-old know-how under the supervision of the monks of Scourmont Abbey.