Combine beers and cheeses!
Een nationale globale communicatiecampagne ontwikkelen (tweetalig)
Creation of a communication concept: a visual and a slogan which presents the beer-cheese alliance
Introduction of sales activation in the holiday season through a “reduction coupon” campaign in the daily press and a mailing operation
Production of various materials: adverts, counter display, etc.
Nearly 2,960,000 coupons have been issued in the written press and 30,000 emails have been opened. The activation campaign has therefore triggered a marked sales increase for the holidays.