Year 2014
Creation of a new advertising concept for 7Dimanche.
Goal
To raise the weekly paper’s profile.
Intervention
-
Creative research
-
Concept creation
-
Production of visuals
-
Developing the concept as an original radio commercial.
Results
The campaign was broadcast in the free daily and regional press, and on the radio. Its originality ensured it was very successful.
7Dimanche is a free weekly newspaper edited by Groupe Vlan. It is the leading publication in Sunday print media.