Visual identity and graphic line

A visual identity gives values to your organisation/brand

A brand’s visual identity comprises a logo, a typeface, visuals and/or illustrations, colour codes and particular graphic guidelines. It characterises your brand image.

The logo, the basis of your visual identity

An effective logo must:

• meet your communication objectives
• reflect your company’s position
• be unique
• safeguard its visibility and its impact on all your material
• be trend-resistant.

And a graphic line?

The graphic line corresponds to the page layout guidelines for your communication materials:

• image processing
• page layout grid
• position of the logo
• use of colours.

These rules are formalised in a graphic charter (or book of rules) which ensures the graphic consistency of all your material.

The positives of Expansion

To develop a strong visual identity, Expansion is based on a tried and tested methodology:

1. Visual and diagnostic review of your image
2. Proposal of a number of creative approaches including elements of a visual identity: logo, colours, style, typography, etc.
3. Finalising an approach and adaptation for various materials
4. Potential development of a graphic charter
5. Support in the registration and filing of your brand (optional).

Your benefits with Expansion:

• Numerous references in visual identity creation in very varied sectors
• A creative team of designers
• Compliance with methodology for creating a visual identity
• Upstream reflection of your positioning and your strategy
• Good value for money.