No more blind marketing!
Marketing is an important item in an annual budget, so it is essential to invest in it wisely. That calls for preparation (marketing strategy) and for assessment of the results (objectives v. indicators).
Drawn up on the basis of an in-depth analysis of your organisation’s marketing and communication needs, the marketing plan includes targets, objectives, tools, and the actions to take (including the communication plan).
Defining a marketing strategy and plan enables you to stand back and take the right decisions.
- Tested methodology
- Capacity to implement each of the proposals included in the marketing plan
- Results-oriented approach
- Multidisciplinary team at the service of your marketing plan
Need consistency in your marketing actions?
5 good reasons to prepare a marketing plan
To plan and prioritise better the actions to take
To ensure the consistency of your approach in the short and long term
To allocate efficiently the resources needed for the actions planned
To measure the return on the actions taken
To achieve your goals