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An individual can be exposed to 1,600 adverts each day! Among them, she retains only a dozen, so it’s essential to stand out from the crowd.
The skill is to define the relevant consumer benefit, the reasons for believing in it and the advertising message that will get through. And to express all this in simple, effective, original and striking visuals and slogans!
In strategic terms, the message of a good advert must be consistent with the target audience, the communication objectives and the promise chosen.
A good advert starts with a good briefing. This must indicate the context, the competitive environment, the strategy, the constraints, the objectives, the targets, etc.
We ensure that our advertising:
Depending on the media chosen for broadcasting, your advert is then ready to be made available in radio, TV or cinema advertising broadcast under a media plan that we can make with you. We can also create the advertising text organise photo shoots.
Does your advertising lack impact?
To stand out from your competitors
To increases your sales
To improve your image
To modify your brand’s perceived image.