Media management

Opt for the best media strategy!

The media planner determines the best strategy in order to achieve the most widespread dissemination possible. Firstly it conducts an accurate analysis:

• of different media used (press, radio, poster campaigns, television, cinema and Internet)
• of the product to be promoted and its specific features
• of competitors’ advertising choices
• of target audiences.

On the basis of this essential information, it draws up the media plan including:

• the media chosen
• the materials within each category of media
• the frequency and format of dissemination based on budgets available
• the dissemination schedule
• the method of evaluation.

The positives of Expansion

Based on a briefing bringing together the context, your campaign’s objectives, your targets, your budget, timing, etc., our experts can advise you about different media strategies enabling your cost/contact to be optimised.

Your guarantees:

• The right media and materials are chosen in a fully neutral way
• The best prices are negotiated thanks to our purchase volume
• The optimal solution in terms of price and location
• Time-saving: we manage all contacts with advertising bosses for you
• Follow-up and monitoring of your campaigns: documentation, invoices, etc.

Furthermore:

• You can take advantage of analyses and data from one of the main media firms in the country, with which we have created a special partnership
• We can create our adverts, your radio commercials and/or your TV commercials.