Opt for the best media strategy!
The media planner determines the best strategy in order to achieve the most widespread dissemination possible. Firstly it conducts an accurate analysis:
- of different media used (press, radio, poster campaigns, television, cinema and Internet)
- of the product to be promoted and its specific features
- of competitors’ advertising choices
- of target audiences.
On the basis of this essential information, it draws up the media plan including:
- the media chosen
- the materials within each category of media
- the frequency and format of dissemination based on budgets available
- the dissemination schedule
- the method of evaluation.
The positives of Expansion
Based on a briefing bringing together the context, your campaign’s objectives, your targets, your budget, timing, etc., our experts can advise you about different media strategies enabling your cost/contact to be optimised.
- The right media and materials are chosen in a fully neutral way
- The best prices are negotiated thanks to our purchase volume
- The optimal solution in terms of price and location
- Time-saving: we manage all contacts with advertising bosses for you
- Follow-up and monitoring of your campaigns: documentation, invoices, etc.
Need advice to launch your advertising campaign?
5 good reasons for resorting to a media planner
To allocate your media investments as best as possible
To procure the data necessary for judging the value of a media space
To take advantage of sound knowledge of all media and their specific features
To take advantage of upstream preparation for your campaign’s evaluation
To have a single corresponding contact for quotation requests, negotiation, option taking, media
purchases, monitoring and reporting.