Bières et Fromages de Chimay
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Sales promotion is defined as all actions which seek to trigger a purchase on the part of potential clients through an immediate material incentive. Following the direct target audience, it can take several forms.
For effective sales promotion, Expansion has implemented a methodology which has proven its worth:
Do you want to conquer new market shares?
To put the consumer face-to-face with the product at the moment of purchase
To increase your sales in the short term
To develop your product’s reputation
To increase your market shares
To facilitate referencing to your products at the point of sale
To support your sales force’s market research.