Sales promotion

Stimulate your sales!

Sales promotion is defined as all actions which seek to trigger a purchase on the part of potential clients through an immediate material incentive. Following the direct target audience, it can take several forms.

To the final consumer

• Demonstrations, sampling
• Discount vouchers, coupons
• Games, competitions, draws
• Introductory prices (special))
• Loyalty card
• Direct, deferred, self-paying bonus, etc.

To the distribution network

• Introductory price
• Bulk purchase discounts, additional products
• Target-based competitions, discounts
• Gifts
• POS (advertising at the point of sale), sampling, sales events, etc.

The positives of expansion

For effective sales promotion, Expansion has implemented a methodology which has proven its worth:

• Analysis of your problem and your circumstances
• Definition of the aims of the promotion and the target audience
• Analysis of reactions to promotional actions, particularly those of your competitors
• Research into the most relevant promotional technique
• Creation of different promotional material
• Implementation of the promotional campaign
• Evaluation of its effectiveness.