A visual identity gives values to your organisation/brand
A brand’s visual identity comprises a logo, a typeface, visuals and/or illustrations, colour codes and particular graphic guidelines. It characterises your brand image.
The logo, the basis of your visual identity
An effective logo must:
- meet your communication objectives
- reflect your company’s position
- be unique
- safeguard its visibility and its impact on all your material
- be trend-resistant.
And a graphic line?
The graphic line corresponds to the page layout guidelines for your communication materials:
- image processing
- page layout grid
- position of the logo
- use of colours.
These rules are formalised in a graphic charter (or book of rules) which ensures the graphic consistency of all your material.
The positives of Expansion
To develop a strong visual identity, Expansion is based on a tried and tested methodology:
- Visual and diagnostic review of your image
- Proposal of a number of creative approaches including elements of a visual identity: logo, colours, style, typography, etc.
- Finalising an approach and adaptation for various materials
- Potential development of a graphic charter
- Support in the registration and filing of your brand (optional).
Your benefits with Expansion:
- Numerous references in visual identity creation in very varied sectors
- A creative team of designers
- Compliance with methodology for creating a visual identity
- Upstream reflection of your positioning and your strategy
- Good value for money.
8 good reasons for creating a strong visual identity
1
To improve your organisation’s/your brand’s image in the long term
2
To improve your image
3
To convey your positioning loudly and clearly
4
To increase your partners’ sense of belonging and pride
5
To reduce your communication costs by making it more consistent
6
To improve the impact of your advertising
7
To unites different target audiences
8
To attracts clients.
Some references in this field:
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