Road safety awareness poster campaign
To raise awareness among road users about how to drive safely
Designing impactful posters and comprehensive organisation of different actions on the ground focussing on the messages broadcast
Six waves of FR/DE posters were put in place in 2013 and 2014. ‘Relaxation villages’ were organised in the summer at allotted rest areas, as part of the theme ‘Tiredness at the wheel’.
In addition to the mission of road network management in Wallonia, Sofico broadcasts messages raising awareness about road safety, via 300 signs along roads and major thoroughfares in Wallonia.