Road safety awareness poster campaign
To raise awareness among road users about how to drive safely
Designing impactful posters and comprehensive organisation of different actions on the ground focussing on the messages broadcast
Six waves of FR/DE posters were put in place in 2013 and 2014. ‘Relaxation villages’ were organised in the summer at allotted rest areas, as part of the theme ‘Tiredness at the wheel’.
En plus de la mission de gestion du réseau routier wallon, la SOFICO diffuse des messages de sensibilisation en matière de sécurité routière, via 300 panneaux disposés le long des autoroutes et grands axes routiers wallons.