Year 2013

Individual geomarketing analyses

Goal

To define the areas in which to develop its network of car body designers

Intervention

For each car body designer, map-based representation of the area covered by current clients and the anticipated area of market research (isochrine areas).

Results

The client possesses reliable and relevant information to organise its market research.

Axial is Europe’s leading independent association of car body designers and comprises around 100 body shops in Belgium.

Services