Year 2013
Individual geomarketing analyses
Goal
To define the areas in which to develop its network of car body designers
Intervention
For each car body designer, map-based representation of the area covered by current clients and the anticipated area of market research (isochrine areas).
Results
The client possesses reliable and relevant information to organise its market research.
Axial est le premier groupement de carrossiers indépendants en Europe et compte près de 100 carrosseries en Belgique.