Management of the advertising network for Batireno

Goal

To obtain effective communication materials for Batireno

Intervention

• Search for partners, visibility in exchange for an entry pass to Batireno
• Organisation of competitions with partners
• Organisation of major competitions between exhibitors
• Placing of media partners in radio, daily and regional press and magazines
• Media purchase and media plan

Results

150 exhibitors present and over 25,000 visitors over the nine days of the exhibition