Year 2012
Management of the advertising network for Batireno
Goal
To obtain effective communication materials for Batireno
Intervention
- Search for partners, visibility in exchange for an entry pass to Batireno
- Organisation of competitions with partners
- Organisation of major competitions between exhibitors
- Placing of media partners in radio, daily and regional press and magazines
- Media purchase and media plan
Results
150 exhibitors present and over 25,000 visitors over the nine days of the exhibition
Batireno is Wallonia’s leading exhibition in construction and renovation.