Year 2012

Management of the advertising network for Batireno

Goal

To obtain effective communication materials for Batireno

Intervention

  • Search for partners, visibility in exchange for an entry pass to Batireno
  • Organisation of competitions with partners
  • Organisation of major competitions between exhibitors
  • Placing of media partners in radio, daily and regional press and magazines
  • Media purchase and media plan

Results

150 exhibitors present and over 25,000 visitors over the nine days of the exhibition

Batireno is Wallonia’s leading exhibition in construction and renovation.

Services